Pledge of Performance

Consumers want a consistent experience from a brand. In return, consumers may reward a brand with unparalleled allegiance. How often in every day life have you selected a brand because of the consistency offered—most likely every day, whether it’s the car you drive or the coffee you drink, brand consistency permeates your life.

While consistency of experience is hard to achieve, having agencies committed to excellent customer service may result in a consistency of experience that is meaningful to consumers.

A requirement of Trusted Choice^SM participation is acceptance of the Trusted Choice^SM Pledge of Performance. Trusted Choice^SM agencies should be able to distinguish themselves to stand apart not only from captive agencies and the direct channel, but also from other independent agencies. The Pledge of Performance enumerates independent agents’ points of differentiation: advocacy, choice and customization—benefits consumers consider critically important.